Posted on Leave a comment

“Don’t worry, it’s easy.” they said.

If you’re here, then you know that we’ve made major changes; We’ve created a new website, changed email and social media platforms and recycled every product catalog in our office that was more than 10 years old. Easy-Peasy we thought.

The moves were needed and encouraged and we were told, time and time again, by those who ‘knew’ that it would be quick and painless and that we would feel better when it was all over.

Thanks Doc.

Well, they were partially correct. We’re pretty happy with the results but wouldn’t wish the slog on anyone. And it was a slog.

We’re a small company and do many things in-house. This meant learning all new software and letting go of the old, tried and true ways of doing things that, although familiar and stable, just weren’t doing the job anymore; Like Bob’s cycling shoes.

The cleats were pretty new, there were no tears or any visible damage to the uppers, but they looked weary and sad, and drooped a little as they sat in the corner waiting to go out again and play.

Bob’s riding buddies had mentioned this, a few times, and it had become a bit of a running joke. Someone even suggested starting a pool. Well, not suggested actually, they started one. I had 3 weeks from today.

But I understood Bob’s hesitation. I’m sure the old shoes felt very comfortable. They’re stretched out around the forefoot and didn’t hug the toes too tightly. I’m sure the heel cups had softened up and didn’t rub on the back of his feet anymore. And the cleats were probably dialed and exactly where they need to be. So why change?

It’s probably a good time to mention that we have a dog and a cat. The dog’s name is Joe and the cat’s name is Pudding Head. These two boneheads both love feet – and anything to do with feet. Anything.

You might be able to see where this is going.

Bob came over to have a pre-ride coffee (actually, to wait for me…I was running late…). He came in, took off his shoes, and we went into the kitchen from some jet fuel espresso.

Bob’s shoes lay helpless and unsuspecting by the door. Bob’s shoes, these leathery manifestations of hundreds and hundreds of salt stained hours sprinting, climbing and rolling through the sun or driving tropical rains, these worn, comfortable veterans of the road that were soaked well through with the very essence of Bob never saw it coming.

And then it was done.

I had lost the pool. Sabotaged by my own.

So, after much whinging and moaning and wringing of hands, Bob had new shoes. They seemed a little tight in the toes and rubbed at his heels. It also seemed the left cleat is never exactly where it should be. We had to stop once a ride and wait while a 5mm Allen key was produced, and another fine tune happened.

No one griped. We all knew it was a process. We all knew that eventually, they will be just right. But, for now, we were prepared to stop once a ride and wait for 5 for Bob to tweak his left shoe.

Like most things, it’s a process. It requires some pain and suffering on the front end but, at some unknown point in the future, the shoes will go from being Bob’s new shoes to just Bob’s shoes; The toe box will stretch, the heel cup will soften and the cleats will be dialed, just right.

Leave a Reply

Your email address will not be published. Required fields are marked *